A creative director platform focused on shaping ideas into meaningful cultural projects. Operating across music, visual storytelling, live events, and written studies, the platform brings together creativity, structure, and lived experience.
Merkus Amani provides creative direction for artists, projects, and cultural initiatives.
Concept development for music and visual projects
Artistic direction and narrative framing
Aesthetic and identity design for creatives and brands
Translating vision into clear, executable creative plans
Creative direction here is not about style alone—it is about clarity, intention, and continuity.
Music is a central expression of the platform. Merkus Amani works as a music promoter and talent strategist, supporting artists from early concept through presentation and release.
Artist discovery and development
Project and release strategy
Listening parties and curated showcases
Performance concepts and live experiences
Promotion rooted in story, not hype
The focus is on building artists, not chasing moments.
The work is guided by a simple approach:
Selected works where vision meets vibration.
Executively produced by Merkus Amani
The GwapCity SmartCity Mixtape Volume 1 is a collaborative music project featuring artists from Canada, the USA, South Africa, Jamaica, Trinidad & Tobago, and Zimbabwe.
Each track serves as a declaration of purpose, sparking healing and acting as a strategic sound in the movement towards global cultural connectivity.
Zimbabwean record producer, audio engineer & software developer
Zimbabwean Vocalist & Songwriter
Zimbabwean Vocalist & Songwriter
Zimbabwean Vocalist & Songwriter
Trinidadian Producer, Vocalist & Songwriter
Merkus Amani exists to guide ideas from vision to form—and give them room to last.
Ready to build something transcendent?